Positioning
This is our Golden Circle.
What
We provide content that covers a wide range of topics related to the New Apostolic Church, including theology, church activities, congregational life, music and more.
How
By sharing, inspiring, and guiding good journalistic content from the global NAC community.
Why
To unite in faith.
In faith and love for God, we help spread the word among our community.
Logotypes
Here are some variations of our logotype, the main usage preference is the horizontal version. In addition, we have two 'stacked' versions. These are better for use in places where the space is limited or the logo needs to be displayed in smaller sizes.
The version with the 3D globe illustration can only be used for digital media.
Animated Logotypes
When using the logotypes, we recommend keeping a 'safe area' around the border in order to let the logotype breathe and stand out.
Safe Areas
Colors
Primary Color
#ffffff
NAC Color
#009FE3
Color Code for Menu
world.today
#565ACA
apostle.today
#938F28
seasons.today
#5ACA56
faith.today
#56CAC6
community
#A52E0B
church.today
#F87D19
Typography
Serif fonts are perceived as more trustworthy, therefore it’s used for journalistic work. Serif fonts help, especially on headlines (big type), to stay on the line and are more distinct. This new serif typography gives it a more editorial approach.
Sans serif fonts have a better legibility in small sizes on every device and can create a clean, modern, and minimalistic look. They are perceived as more simple and informative/neutral.
NAC.today combines the best of both worlds by using the serif font “Playfair” as the Headline font and the font “Suisse” for the copy and buttons/links.
Playfair Bold – Headline font
H1
Playfair Display Bold
64px / 72px
The quick brown fox jumps over the lazy dog.
Desktop
H2
Playfair Display Bold
48px / 56px
The quick brown fox jumps over the lazy dog.
Desktop
H3
Playfair Display Bold
40px / 48px
The quick brown fox jumps over the lazy dog.
Desktop
H4
Playfair Display Bold
32px / 40px
The quick brown fox jumps over the lazy dog.
Desktop
H5
Playfair Display Bold
24px / 32px
The quick brown fox jumps over the lazy dog.
Desktop
Suisse Int’l – Paragraph font
The Font Swiss is a font that needs to be licensed. Please contact [email protected] for more infos. Or get lincese here: https://www.swisstypefaces.com/fonts/suisse/
P1
Suisse Int'l Regular
22px / 34px
The quick brown fox jumps over the lazy dog.
Desktop
P2
Suisse Int'l Regular
18px / 26px
The quick brown fox jumps over the lazy dog.
Desktop
P3
Suisse Int'l Regular
16px / 24px
The quick brown fox jumps over the lazy dog.
Desktop
P4
Suisse Int'l Regular
14px / 20px
The quick brown fox jumps over the lazy dog.
Desktop
Images
In order to get a consistent look across all of our touch points, we provide some mood images as a reference. We need to have a clear, human and real approach when using images.
Iconography
The following icon set is designed for our different media touch points. They help the user to navigate through our pages in a consistent way.
Merchandise
As a main merchandising touch point, we designed a white t-shirt and a cap with our logo.
